What it does

Maps the vertical to NAICS codes, searches Zywave market data, ranks a shortlist of up to 50, and stops for your go before contacts are enriched. Generates the drafts, shows every email in full, applies your edits, and stops again before anything is scheduled.

What you get back

  • A ranked shortlist with the filters actually applied
  • Full email drafts per contact and touch, with a link to the campaign
  • A scheduled sequence, only after you say send

Example prompt

Add the skill to your AI client first, then paste this. Swap the bracketed bits, and the names and numbers, for your own.

Build a 3-touch campaign to specialty-trade contractors in Wisconsin with 20 to 150 employees, morning sends, starting Monday.

Source: Written for this skill by the R&D AI Experience team, in the shape of the Prompt Library’s campaign prompts.

Open Claude Open ChatGPT

These buttons try to pre-fill the prompt for you. Open Claude launches the Claude Desktop app (it won't work if you only use Claude in a browser); Open ChatGPT pre-fills the web chat when the browser allows it. Neither is guaranteed, so both also copy the prompt to your clipboard as a fallback -- if the tool opens with an empty box, paste. Connect the Zywave MCP in that tool first, or the prompt has no Zywave data to work with.

More prompts like this: Launch a prospecting campaign, 12 more from the Zywave MCP Prompt Library, filterable by line of business.

What it needs from you

A few details from you. You supply the specifics in the prompt, company, state, size, dates.

Details to fill in when you run it:

  • The vertical, the geography, and a size band. Renewal window and compliance signals are optional.

Two gates, always. One before enrichment is metered, one before email leaves. Approving drafts is not permission to send. Not yet live-evaluated; the creation and send gates should be validated in the sandbox before production use.

Guides exist for Claude, Microsoft Copilot, ChatGPT, and Google Gemini Enterprise. Custom integrations talk to the MCP server directly, so start from the MCP Apps reference for those.

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